Grand Initiatives PLUS Brand Initiatives!

by NJSFWC President Mary Wolfe

At the beginning of the 2018-2020 administration, GFWC International President Mary Ellen Brock announced her Seven Grand Initiatives.  Earlier this week, at the GFWC International Convention in Austin, Texas, President Brock shared the totals to date.

Initiative #1That 1,000 projects would be done on Martin Luther King, Jr. Day of Service in January 2019 and January 2020.
To date: 789 projects done

Initiative #2 That 1,000 projects would be done for Women in the Military.  To date: 799 projects completed

Initiative #3 That 1,000 members will donate $1,000 and become members of the Million Dollar Club.
To date: 99 members have joined.


Upon announcing that 4 of the grand initiatives had been reached, and amid cheers of “Let’s Go Higher!”, President Brock set new goals for the following:

Initiative #4 – That 2,500 members will join the Legislative Action Center.
To date: 1,594 members have joined since July 1, 2018

Initiative #5 – That 20,000 trees will be planted on Federation and/or Arbor Day.
To date: 17,811 trees have been planted

Initiative #6 – That 40,000 pairs of shoes will be donated to Soles4Souls and Nike Reuse-A-Shoe programs.  To date: 36,763 pairs of shoes have been donated

Initiative #7 – That 55,000 Dr. Seuss books be donated, with half going to local city schools and day care centers and half going to DC schools and day care.  To date: 50,716 Dr. Seuss books have been donated


Three new goals have been set for the second year of this administration.  Called the Brand Initiatives, they are:

Brand Initiative #1 – That 1,000 calls or emails will be made to United States Representatives on September 23, 2019 urging passage of the Miranda Vargas School Bus Driver Red Flag Act (formerly Miranda’s Law) HR 2793.

Brand Initiative #2 – That 1,000 calls or emails will be made to United States Senators and Representatives on October 23, 2019 urging passage of the 3D Printed Gun Safety Act of 2019. HR 3265, SB 1831

Brand Initiative #3 – That 1,000 club/state projects will be in place to celebrate the 100th Anniversary of Women winning the right to vote, August 26, 2020.

NJSFWC of GFWC President, Mary Wolfe, congratulates and thanks all of the clubs that were a part of these fantastic totals.  She looks forward to seeing what will be accomplished in the new club year.

As Dr. Seuss’s the Lorax states: “Unless someone like you cares a whole awful lot, nothing is going to get better, it’s not.”