GFWC Info for Communications
The CPR Toolkit is an excellent tool for incoming leaders.
by Jill Passaretti, GFWC Communications and Public Relations Committee Member
All GFWC leaders should utilize the Communications and Public Relations Advancement Plan in the GFWC Club Manual, located in the GFWC Member Portal, as it contains a wealth of information. The Communications & PR Toolkit, also found there, presents in-depth information on important communication and marketing tools.
Once you are logged into your Member Portal account, you will find all GFWC resources on the Digital Library page. To find the CPR Toolkit, you can either use the search bar or scroll down to the “Toolkit” folder. The entire toolkit will download as a zip file, which can be opened by double-clicking.
The CPR Toolkit currently contains nine documents. Each article provides a detailed look at communication skills to help you receive and convey information, ideas, and messages in powerful and appropriate ways for your club.
• Develop Powerful Presentation Skills – skills to become a better speaker.
• Email Marketing Platforms – email platform options for clubs to communicate with their members.
• Implement Effective Communication Tools – create successful communication methods with your membership.
• Ins and Outs of Email – suggestions for enhancing your “email” experience.
• Newsletter and Marketing Tools – increase newsletter readership within your club and community.
• Social Media Presence – free tools such as Facebook, Instagram, and Pinterest for communicating with the world and our membership.
• Understanding Body Language Cues – how to be aware of non-verbal signals.
• Use Social Media and Public Relations in Your Community – create effective communication methods to help build the brand of GFWC in the community.
• Website Design – suggestions when creating or updating a website.
Review these nine articles and see how they can help you and your club advance in today’s communication world.